The Bikeport Brand
The ongoing pandemic continued to make 2021 a challenging year for The Bikeport. However, bicycle training was modified to be delivered safely, modeled after Dutch cycle training lessons. Amazon Associate Advertising revenue continued to perform reasonably well.
After a failed application to access the Twitter API, development on a WordPress plug-in that to help automate social media service delivery was stopped.
Kevin has started a new project called Papineau Homes that will eventually mean relocating The Bikeport into Northern Ontario. However, when completed, The Bikeport will be able to expand services into bicycle repair and restoration.
Metrics
CAN-BIKE Instruction
- Total classes offered: 1
Amazon Associate Advertising
- Total items shipped: 50
Most Popular Item
Contract Services
The Bikeport continued to offer service as a data partner in the BikeBrampton Community Cycling Program, leveraging data Powered by Strava.
| Month | Number of Trips | Participants | Average Trips per Participant | Average Trip Distance (KM) | Total Challenge KM Travelled | Total CO/2 Saved (Kg) |
| January 2021 | 43 | 7 | 6 | 13.5 | 582.1 | 182.1 |
| February 2021 | 30 | 5 | 6 | 12.4 | 372.0 | 116.4 |
| March 2021 | 114 | 7 | 16 | 12.9 | 1467.0 | 458.9 |
| April 2021 | 109 | 8 | 14 | 21.6 | 2349.9 | 735.0 |
| May 2021 | 106 | 9 | 12 | 20.4 | 2167.0 | 677.8 |
| June 2021 | 110 | 8 | 14 | 25.0 | 2752.3 | 860.9 |
| July 2021 | 159 | 9 | 18 | 20.2 | 3219.6 | 1007.1 |
| August 2021 | 122 | 7 | 17 | 18.7 | 2278.3 | 712.6 |
| September 2021 | 153 | 7 | 22 | 24.6 | 3763.9 | 1177.4 |
| October 2021 | 70 | 7 | 10 | 21.2 | 1483.5 | 464.1 |
| November 2021 | 38 | 4 | 10 | 17.7 | 672.4 | 210.3 |
| December 2021 | 18 | 4 | 5 | 12.6 | 226.9 | 71.0 |
Revenue
Paying It Forward
The sole CAN-BIKE participant of 2021 actually paid for 2 lessons but was not able to complete the second. Rather than a refund, the participant asked that her payment be put toward the donation value for 2021. The revised value is indicated below.
Approximate Donation Value: $227.17 ($147.17 + $80.00)
More details on how the approximate donation value above will be used will be available soon. Stay tuned!