Case Study: Brampton EcoAction Challenge

The EcoAction Challenge encourages people to ride a bike to destinations in their neighbourhood. Shop, dine, errands, commute — all by bike. To be active with your family year-round, meet new friends, become healthier, help reduce traffic congestion and reduce your carbon footprint.

Partnering with Canada Bikes, PCHS, Walk+Roll Peel and City of Brampton, BikeBrampton has been delivering the BikeWrx and Pedalwise programs from the Brampton Bike Hubs, and more recently Caledon Bike Hubs since December 2017.

The Bikeport by Kevin Montgomery helped gather data, Powered by Strava!

A Peel Region 2012 Transportation Study found that more than 900,000 daily commuter trips are taken in the Region with a distance of 7Km or less. 81% of these trips are taken by car; only 9% use active transportation. These short-range car trips consume the equivalent of 9 tanker trucks of gasoline and produce 450,000kg of CO2 emissions each day.

EcoAction met all the set targets

  • 95,000 km cycled by participants
  • 30,000 kg of carbon avoided
  • more than 1400 participant-visits to the hubs
  • average of 60 participants / month
  • more than 20 bikes out on loan from lending library
  • 36 new Pedalwise proteges since April
  • 55% of proteges are female
  • 70% of proteges are immigrants living in Canada less than 5 years

For more information, read about the results on the BikeBrampton website.

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